The Visible Impact Blog

Jul 31. 2018

Broken Mirror? New Thinking on Successful Sales Conversations

Broken Mirror? New Thinking on Successful Sales Conversations New research introduces a surprising perspective on the use of the mirroring technique in sales ...

author: Britton Manasco

Jul 27. 2018

Elevate Your Experts to Open Doors and Accelerate Deals

Elevate Your Experts to Open Doors and Accelerate Deals Establish credibility upfront by involving your trusted experts and authorities in your marketing, prospecting and initial ...

author: Rebecca Thorburn

Jun 03. 2018

Designing Your Story to Make It Memorable – and Move Deals Forward

Designing Your Story to Make it Memorable – and Move Deals Forward Challenge the status quo thinking with new insights and a relatable story around a business problem to truly engage your customer  

author: M Lee Sellers

Mar 19. 2018

How to Ensure Your Product Marketing Messages and Designs Resonate with Your Targeted Audiences

As a marketer responsible for products and solutions, you are confronted with a constant demand to produce new assets that will support marketing campaigns, sales enablement and customer ...

author: M Lee Sellers

Mar 19. 2018

Bringing a Full Spectrum of Voices into the Stories You Share with Customers

Too often, marketers struggle to produce messages and content that are carried forward by the rest of the organization. It’s like there’s a schism between the marketers trying to generate qualified leads ...

author: Britton Manasco

Feb 27. 2018

Secrets of a Strategic Product Marketer

Product marketing requires a balance of strategic and tactical activities. Does your balance of activities drive the desired business returns? Are you focused on strategic, meaningful ...

author: Rebecca Thorburn