The Visible Impact Blog

Jun 03. 2018

Designing Your Story to Make It Memorable – and Move the Deal Forward

Designing Your Story to Make it Memorable – and Move the Deal Forward Challenge the status quo thinking with new insights and a relatable story around a business problem to truly engage your customer  

author: M Lee Sellers

Mar 19. 2018

How to Ensure Your Product Marketing Messages and Designs Resonate with Your Targeted Audiences

As a marketer responsible for products and solutions, you are confronted with a constant demand to produce new assets that will support marketing campaigns, sales enablement and customer ...

author: M Lee Sellers

Mar 19. 2018

Bringing a Full Spectrum of Voices into the Stories You Share with Customers

Too often, marketers struggle to produce messages and content that are carried forward by the rest of the organization. It’s like there’s a schism between the marketers trying to generate qualified leads ...

author: Britton Manasco

Feb 27. 2018

Secrets of a Strategic Product Marketer

Product marketing requires a balance of strategic and tactical activities. Does your balance of activities drive the desired business returns? Are you focused on strategic, meaningful ...

author: Rebecca Thorburn