The Visible Impact Blog | Britton Manasco

Jul 31. 2018

Broken Mirror? New Thinking on Successful Sales Conversations

Broken Mirror? New Thinking on Successful Sales Conversations New research introduces a surprising perspective on the use of the mirroring technique in sales ...

author: Britton Manasco

Mar 19. 2018

Bringing a Full Spectrum of Voices into the Stories You Share with Customers

Too often, marketers struggle to produce messages and content that are carried forward by the rest of the organization. It’s like there’s a schism between the marketers trying to generate qualified leads ...

author: Britton Manasco

Jul 23. 2017

Fueling Conversations in an Account-Driven World

Account-based this and account-based that is all the rage these days. The latest buzzwords are “account-based marketing” (ABM) and “account-based sales” (ABS).

author: Britton Manasco