Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Britton Manasco

Recent Posts

Bringing a Full Spectrum of Voices into the Stories You Share with Customers

Too often, marketers struggle to produce messages and content that are carried forward by the rest of the organization. It’s like there’s a schism between the marketers trying to generate qualified ...

Why Sales Enablement Must Lead

Who will guide today’s corporate leaders through the turbulent challenges presented by the digital economy? It’s a question posed by Scott Santucci, founder of the Sales Enablement Society and a ...

Sixty Days of Solid Success

Visible Impact’s new Managing Director, Rebecca Thorburn, reflects on change, challenges, and how to avoid being burned at the stake as a “technology witch."

Fueling Conversations in an Account-Driven World

Account-based this and account-based that is all the rage these days. The latest buzzwords are “account-based marketing” (ABM) and “account-based sales” (ABS).

Defend Sales Enablement as if Your Life Depends on It

As a sales enablement professional, you may be feeling pressure to prove your value to the organization. While it’s not as serious as defending your life, it can certainly feel like you’re on trial.

What’s Wrong with Today’s Sales Content and Conversations?

  In the classic film “Glengarry Glen Ross,” an anxious salesman played by Jack Lemon defends his dismal performance by claiming “the leads are weak.”