The Visible Impact Blog

Feb 27. 2018

Secrets of a Strategic Product Marketer

Product marketing requires a balance of strategic and tactical activities. Does your balance of activities drive the desired business returns? Are you focused on strategic, meaningful ...

author: Rebecca Thorburn

Jul 23. 2017

Fueling Conversations in an Account-Driven World

Account-based this and account-based that is all the rage these days. The latest buzzwords are “account-based marketing” (ABM) and “account-based sales” (ABS).

author: Britton Manasco