The Visible Impact Blog | Content Strategy

Dec 11. 2019

E-book Excerpt: Product Marketing Imperiled

Senior decision-makers say they are disappointed by 85% of their sales conversations.1

author: Visible Impact

Oct 07. 2019

It’s the Quiet Ones You Always Have to Watch Out for . . .

We may have been quiet for a while here on the Visible Impact blog, but that doesn’t mean we haven’t been busy. In fact, in addition to helping our clients find their story and make it matter, we’ve been working on a bit of a side hustle. We salute all our past ...

author: VisibleImpact

Jul 27. 2018

Elevate Your Experts to Open Doors and Accelerate Deals

Elevate Your Experts to Open Doors and Accelerate Deals Establish credibility upfront by involving your trusted experts and authorities in your marketing, prospecting and initial ...

author: Rebecca Thorburn

Mar 19. 2018

Bringing a Full Spectrum of Voices into the Stories You Share with Customers

Too often, marketers struggle to produce messages and content that are carried forward by the rest of the organization. It’s like there’s a schism between the marketers trying to generate qualified leads ...

author: Britton Manasco

Feb 27. 2018

Secrets of a Strategic Product Marketer

Product marketing requires a balance of strategic and tactical activities. Does your balance of activities drive the desired business returns? Are you focused on strategic, meaningful ...

author: Rebecca Thorburn

Jul 23. 2017

Fueling Conversations in an Account-Driven World

Account-based this and account-based that is all the rage these days. The latest buzzwords are “account-based marketing” (ABM) and “account-based sales” (ABS).

author: Britton Manasco