This article is adapted from the book Next Era Selling: 5 Strategies to Make Your Business Unstoppable (Now + Next, 2016) by Britton Manasco and Anneke Seley.
The smart money has long understood that how you sell can be just as important as what you sell. As the rise of virtual selling demonstrates, this maxim is now truer than ever.
In this dizzying and distracting world of big data, what your prospects truly value is the big picture.
Are you struggling to accelerate sales cycles and meet your sales objectives? Maybe it's because your people aren't reaching enough senior decision makers.
What's impeding your growth and undermining your success?