Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Want Predictable Growth? Invest in Front Office Fusion

This article is adapted from the book Next Era Selling: 5 Strategies to Make Your Business Unstoppable (Now + Next, 2016) by Britton Manasco and Anneke Seley. 

Leading Lights Interview: AA-ISP Founder Bob Perkins

What’s behind the impressive growth of virtual selling? What keeps companies from fully capitalizing on this practice? And what’s coming next? Britton Manasco, editor of The Visible Edge, spoke ...

New Book: Next Era Selling

Confronting the Last Mile Problem in Field Sales

I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better. I think that's the single best piece of advice: ...

Sales Leaders Embrace Virtual Selling Phenomenon

CHICAGO–The world of Inside Sales continues to experience extraordinary growth. Once shuffled off to the corner and tarred with the term "telemarketing," today's Inside Sales professionals are ...

Unconventional Wisdom: Thought Leaders Share their Perspectives on Virtual Selling and Inside Sales

The smart money has long understood that how you sell can be just as important as what you sell. As the rise of virtual selling demonstrates, this maxim is now truer than ever.