Why are sellers always struggling with buyer indifference and indecision? One critical reason is a failure to sufficiently answer this pertinent question: Why change?
To set yourself apart in today's guidance economy, it's increasingly critical to demonstrate you have a clear and engaging point of view on issues that matter to your prospects and customers.
Too often, B2B marketers fail to recognize that their own thought leadership is essential to market leadership. The top companies - Microsoft, SAP, Accenture, Cisco, IBM - recognize this fact and ...
One of the most valuable reasons for creating new content -- be it a white paper, case study, presentation or some mix -- is to crystallize your position on a key issue.
Who are today's top business gurus?