Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.


  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Bringing a Full Spectrum of Voices into the Stories You Share with Customers

Too often, marketers struggle to produce messages and content that are carried forward by the rest of the organization. It’s like there’s a schism between the marketers trying to generate qualified ...

Are You Selling with Insight? Here’s What It Takes…

Why are sellers always struggling with buyer indifference and indecision? One critical reason is a failure to sufficiently answer this pertinent question: Why change?

Power Mapping: Visualize Your Next Adventure and Seize New Markets

by Britton Manasco | Jul 15, 2013 | Positioning

Great journeys generally begin with maps. Maps provide a visual and clarifying representation of where you are, where you are going, and how you will get there.

Getting Provocative: How Visual Provocations Engage Buyers

by Britton Manasco | Jun 25, 2010 | Positioning


The Case for Compelling Perspectives

by Britton Manasco | Jun 25, 2009 | Positioning

To set yourself apart in today's guidance economy, it's increasingly critical to demonstrate  you have a clear and engaging point of view on issues that matter to your prospects and customers.

Compelling Insights Build Brand Equity

by Britton Manasco | Mar 04, 2009 | Positioning

Too often, B2B marketers fail to recognize that their own thought leadership is essential to market leadership. The top companies - Microsoft, SAP, Accenture, Cisco, IBM - recognize this fact and ...