In research for my upcoming book on thought leadership, I recognized just how personal the issue has become.
While companies now want to be recognized for their insights and perspectives, the term "thought leadership" is perhaps most commonly used in press releases announcing the arrival of some new executive. In other words, your career elevation depends on being perceived as a thought leader.
At Deloitte Consulting, my rise from post-MBA consultant to chief marketing officer was accelerated by my "getting slightly famous" in the fields of re-engineering and customer relationship management. Then it was sharing my marketing acumen that helped me land jobs as CMO of Starwood Hotels and CEO of a computer games startup, as well as founding my own sales and marketing consultancy, Ferrazzi Greenlight.
- Talk about your expertise with everyone you meet.
- Prepare a formal, one-hour talk with a deck of slides.
- Write an article.
- Write more articles.
- Write a book.